Nagao Mayumi

Responsible for all aspects of corporate communications, including external and internal public relations activities with the goal of establishing and maintaining a favorable image of the company with potential customers, employees, government, NGOs as well as the public
 Developed plans and strategies for corporate, PR and communication.
 Planned and implemented applicable CSR programs and initiatives to promote and raise corporate profile and market recognition.
 Active communication and relationship building with relevant Government Departments, NGOs, and Environmental bodies/associations.
 Active promotion and distribution of company’s environmental policies and activities to press and Environmental bodies/associations, including organization and guidance for overseas study tours/caravan.
 Press Release Management, including article creation, translation of related materials
 Collaborated with related global teams (e.g. Environment, PR, Marketing) for programs and joint projects
 Management of relationships with key stakeholders both internal and external
 Team Management and education

Responsible for planning and implementing varied Marcom activities to increase brand awareness & sales. As a member of Global Marcom team, participating in the varied global projects. In addition to the Marcom role, as a solo marketing rep in the country, generating the monthly report for the global strategic marketing team to cover the economic updates and competitive updates.
 Worked closely with the global product management team and issue the global marketing bulletin as the editor.
 Worked closely with the distribution partners on hosting the seminars and producing the digital and printed materials.
 Became a member of Global Enterprise Wide Social Council and responsible for the development of social media strategy with using the HootSuite for Asia Pacific.
 Scheduled the social media content by localizing the global content or writing up the regional news on HootSuite platform.
 Built a team and implement the Japanese language corporate web site including e-commerce. Review and gain acceptance of Japanese distribution partners to use the web for order entry. Address local language product descriptions.
 Documented all Japanese literature and develop SAP fulfillment process and automated inventory control system. Build a model that can be used throughout the region.
 Reviewed the acceptability of direct mailing campaigns in Japan by consulting with external companies for expert advice.
 Reviewed and update contact management database and build a model for regional implementation.
 Supported all trade shows, customer events, training programs and regional Marcom activities.
 Acted as a liaison for the Japanese sales team to provide feedback on marketing activities and needs
 Press communication, manage the product PR and setting up the press interview for the CEO and other executives.
 Planned and developed the regional new product launch program.
 Planned and developed the regional and global promotions & campaigns.
 Interacted with the global product managements and pricing management team in order to provide the regional sales and engineers team with the information of new products, spec changes, PLCM and price.
 Attended onsite & offsite meeting, daily liaison work with US, EMEA, APAC Headquarters Marketing team (English)
 Visited US Headquarters (Latrobe, PA) and have worked there from May 21 - June 20, 2008 for the training purpose.
 Was selected as a participant of “Women’s Leadership Development Conference (WLDC)” which was held in Nürnberg, Germany from July 8 to July 13, 2012

Responsible for the Advertisement, PR corporate Event, and Trade show as Corporate Marketing and take care of eAutomation Products Marketing.
 Distributors support on the solution seminars and literature production as well as the implementation of channel support program that is aligned with the global channel marketing program.
 Provided the product information with the customers & partners and pricing for eAutomation products such as Data acquisition module, Sequencer, Industrial panel computers & Networking Solutions.
 Planned and managed trade shows and solution seminars for users.
 Planned and produced product catalogs and the magazine’s advertisement production
 Translated and wrote press releases for new products and distributed them to the press (Media Relations)
 Planned effective media strategies and implement advertisements.
 Created and updated the company web site contents.
 Planned and edited the product and company e-newsletter and distribute them to the users and channel partners.
 Managed the partner’s exclusive web site.
 Attended onsite & offsite meeting, daily liaison work with Taiwan Headquarters Marketing team (English)

Responsible for Media strategy planning
 Drafted an effective media plan for "eAccess" brand saturation and implemented advertising in a mixture of media including TVCM.
 Responsible for determining the annual budget and preparing the annual media plan.
 Inaugurated a brand establishment committee project that involved all divisions of the company and ended in full-scale brand establishment.
 Planned and administrated ISP& retail tie-up campaigns for acquiring the ADSL subscriber
 Planned and produced product catalogs. Managed novelty planning and production.
 Planned and edited the product and company e-newsletter and distributed them to the users.

Responsible for Collaterals and planning sales promotion for the end users and distributors
 Planned and produced product catalogs. Managed novelty planning and production.
 Planned and administrated end-user promotional campaigns.
 Responsible for planning and implementation of retail-oriented exhibitions.
 Attended onsite & offsite meeting, daily liaison work with U.S. Headquarters Marketing team

Responsible for corporate PR, Brand Management and Corporate Event
 Planned and edited the semimonthly PR magazine “AP.com” for the Design Office and general contractors.
 Managed planning and production of the product brochure and company information including facilities information pamphlets, and the magazine’s advertisement production.
 Managed planning and administration of lectures and the "YKK AP Design Forum" to which prominent foreign architects were invited.
 Managed and implemented rebranding due to the company name change in August 1994, handled new CI and VI development activities, company sales leadership, and CI manual production

Assist for sales tool planning and advertisement for European Market
 Managed the process of creating catalogs, leaflets and sales promotion magazine advertisements for products (car audio) designed for the European market.
 Corresponded with various marketing experts at companies and agencies throughout Europe.